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Starting a Service-Based Beauty Business? Read This First!


Starting a Service-Based Beauty Business? Read This First!


Did you know that the global cosmetics industry will be worth 438 billion by 2026? It’s good news for you because if you are passionate about helping women look and feel their best, starting a service-based beauty business is a step in the right direction. Amid the Coronavirus pandemic, the beauty industry shows no sign of slowing down.

Maybe you’ve struggled with sparse brows or skin conditions and you want to help fill that void in the industry. You have first-hand experience and you want to assist other women too. No matter your interest, there are several different ways you can break into this industry.

You’ve done the hard part, figuring out that you want to start your own beauty business. Finding success isn’t hard, but it does take a lot of consistency and dedication. Starting a business takes prep work and we hope this article will help you in getting started and chasing your dreams!

Here are a few tips and tricks to getting started in the beauty industry with little capital in 2021.

Service-Based Beauty Businesses You Can Start With Little Upfront Costs:

Become a Makeup Artist

There are plenty of opportunities for aspiring makeup artists whether you want to teach 1:1 or do bridal makeup. The beauty of becoming a makeup artist (pun intended), is that there are little to no upfront costs. You can develop the skill of makeup by watching videos online to learn techniques the pros use. With that, you are going to want to practice your craft on friends and family to be the best artist you can be.

The biggest cost associated with being a makeup artist is buying makeup for all skin tones and shades. As an artist, you are going to be working on different skin types and textures and you need to be prepared to know which products work on which faces. It’s a lot more work than you might think!

Hair Stylist

You can make a killer salary as a hairstylist. If you love to do hair, this one would be for you! You need to attend classes and learn all the different techniques seasoned hairstylists use. However, once you become a hairstylist you can pick your niche. Are you passionate about balayage? Multi-cultural hair? Blondes? You get to pick!

You truly are your own boss when it comes to hair. Along with that, you are responsible for building your client base and setting your own schedule. The life of freedom awaits!

Brow Technician

We have several classes for you to learn how to become a brow artist. Check out The Microblading Academy and our 4 Day Microblading Training. You will learn everything you need to know about Microblading and how to start your own brow business.

There are a few different services you can do when it comes to brows. Microblading (our personal favorite), threading, waxing, tints, and more. We recommend you pick one and be the best at that one thing instead of doing it all.


Interested in the skincare side of the beauty industry? You might enjoy becoming an Esthetician and giving facials, doing makeup applications, and waxing. As an Esthetician, you are a skincare specialist. You will be evaluating your client’s skin and perform services based upon their conditions.

Be prepared to do some schooling because you need to be licensed in order to perform these services.

Nail or Lash Technician

These are other great options if you want to break into the beauty industry. You will definitely be able to unleash your creative side.

Yes, you do need a little bit of an education and certain certificates before performing these services. Fortunately, there is a need for beauty services in practically every city. There will always be people who want to get services so you know the beauty industry will never go out of style.

The Next Steps

Congratulations! You’ve decided which service you want to pursue. But now what? It’s time to plan and get the appropriate certificates and licenses. If you’re planning to open a brick-and-mortar you’re going to need to read up on your town’s regulations. On the contrary, if you are planning to take clients in your own home, you’re going to need a dedicated and safe workspace.

A huge non-negotiable of starting a service-based business is creating a digital footprint. You’re going to want to get on social media and create a marketing strategy. How will you get clients otherwise? Start by building a professional-looking website and creating your social media profiles. Social proof is one of the most important parts of getting new clients. Additionally, treat social media as a digital portfolio to showcase your amazing work.

It’s Time to Take the Leap!

Becoming the Expert

Remember, your niche is your area of expertise. People are going to come to you as the expert and you need to be the best you possibly can be. In the end, make sure you choose something you are passionate about and something that you will stick with for years to come. The worst possible scenario is starting something and spending money on equipment to only quit one year down the road.

Final Thoughts

Phew! We’ve covered a lot in this article and we hope you are left with excitement and direction on this new journey of your life. As you can see from this article, there are numerous ways you can break into this industry and leave your mark.

Lastly, here are some quotes to motivate and inspire you in your future endeavors:

“There will never be a right time. Stop waiting and start doingâ€

-Mel Robbins

“That move you’re afraid to make could be the one that changes everythingâ€


“Start now. Start where you are. Start with fear. Start with pain. Start with doubt. Start with hands shaking. Start with voice trembling, but start. Start and don’t stop. Start where you are with what you have. Just start.â€


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