Starting a business is something to take pride in because it’s not an easy process. You’ve done the tough part, dealing with the upfront costs, education, and learning curve. There’s a certain element that can make or break your business to gain clientele and that is finding the best booking platform on your website.
Creating a seamless and enjoyable process for your customers is going to set the tone for their relationship with you from start (the booking process) to finish (the aftercare). Not only will your booking platform enable your prospects to book their service with you but it will generate more clients. Read How to Book More Microblading/PMU Clients With These Top Website Must-Haves for additional information. But now let’s dive into finding the best booking platform for your PMU business.
1. Make Sure the Booking Platform Is Beauty Friendly To The Particular Service OfferingsÂ
The reason you need to find a booking platform that is beauty friendly is because you are going to need to list multiple services. A software like Booker by MINDBODY takes care of your booking, billing, payment, management, and marketing so you can take care of your clients.
When your customers are happy, your business thrives. Investing in a booking platform that is user-friendly and secure makes all the difference. Not only do you deserve the best but so do your clients.
Want a few suggestions? Here are a few alternate booking platforms to check out:
Do your research and figure out which booking software you are most aligned with! No two will be alike so make sure to sign up for a few trials to try which one you like best.
2. Integrated POS System
Operating a business calls for a range of bookkeeping and administrative tasks. Having an effective POS (Point of Sale) system ensures that you look professional but will also come in handy when putting together your sales reports.
Try to avoid using 3rd party apps not connected to the system such as Cash App, Zelle, or Paypal which will bring down the customer experience. This can come across unprofessional as well.
If there’s one thing to put a massive focus on it’s having an integrated POS system because it acts as a central component for your business. Think of it as a hub that stores everything from customer transactions, payment processing, and customer management.
3. Have Reporting Features Such As Retention and Sales AnalysisÂ
It’s no doubt that you have a lot of options when picking a booking software. Pay attention to certain features each of them has like retention and sales reports. Since it’s a pretty competitive market, a lot of platforms enable business analysis reports that you can check out.
This can also be a great place to look back on month-to-month to see if you are meeting your business goals.
4. Mobile AccessibilityÂ
Nowadays it’s almost a requirement to have mobile-friendly booking (at least if you want to be successful!) Since smartphones are capable of getting information in seconds, a lot of people browse on their phones. You’d be surprised at how many people don’t even have access to a laptop.
Mobile accessibility is a must when setting up your booking software. Test, test, and test again. Always make sure to try it out before publishing! Don’t skip out on this one.
5. Marketing Features (Text & Email)Â
You have two options, you can opt for a booking software that is all-in-one or you can get a booking software that only schedules your appointments like Square Appointments. The perk of all-in-one software is its complexity. You might realize it’s extremely hard to do everything yourself and you need a little assistance.
Booker allows you to build a devoted community with smart marketing tools that attract new customers and keep them coming back. You’ll be able to fill empty appointments by sharing last-minute deals and promotions.
Last but not least, you’ll be able to spread word-of-mouth about your business by encouraging clients to leave reviews online and on social media. Meet more new customers by rewarding your favorite clients for referring their friends. Plus, gain valuable insight about your services by automatically reaching out for feedback after every booking.
6. Retail Selling OptionÂ
Want to sell products to your customers? Find a booking software that allows you to do so seamlessly. Selling products is a great option in your business because it provides an additional stream of revenue. Don’t worry if you feel like you don’t have any sales experience, you can still be savvy and make more money in your business.
Even if you aren’t planning to sell products right away, don’t leave this tip out because you might change your mind as your yearly goals change.
7. Telephone Customer Support
We all know how frustrating it can be when you come across a business with less-than-pleasing customer support. Find a booking software that has good customer service from the beginning.
A good indication for good customer support is having a chat or email option. Some businesses take their customer service seriously and some don’t. Whenever you need assistance with something or need to troubleshoot, you are going to wish you picked a software with good customer service.
Want to Get Your PMU Business Started the Right Way?
Check out The Microblading Academy, the only online microblading program that takes you through everything you need to know about microblading so you can get certified and confidently launch your own beauty business in just 12 weeks.Â
- It includes 12 modules and weekly live sessions teaching you everything you need to know about microblading and launching your own business
- A private Facebook group so you can get support, encouragement and help from Kechia, her team and your fellow students
- Video demonstrations showing you each technique and process just as clearly as if in person
- A 1:1 coaching call with Kechia so you can get personalized advice and mentoring
- All your resources: microblading kit, workbook and manual
- Microblading certification upon successful completion (hello, future brow studio owner!)
- 6 months’ access to the online material and email support so you can feel entirely confident in taking your new skills and knowledge to your soon-to-be clients
